There are countless different types of digital marketing efforts businesses can employ to drive results, but there is nothing quite like the effectiveness of video marketing. A good video marketing strategy can change your business forever.
For every stage of your marketing funnel, there is a video solution.
(or keep scrolling to learn more)
Why Video?
There are countless different types of digital marketing efforts businesses can employ to drive results, but there is nothing quite like the effectiveness of video marketing. A good video marketing strategy can change your business forever.
For every stage of your marketing funnel, there is a video solution.
(or keep scrolling to learn more)
Stage 1: Awareness
The first step in getting new customers is to introduce yourself and get their attention. Creating awareness is also where you make your first impression. So, you have to make sure you are creating awareness the right way. Video is a great way to create awareness because it doesn’t just tell people who you are, it shows them the whole picture. Video gives you control over the entire introduction. It associates your brand with a feeling or a story, and gets people into that first step of the funnel.
Stage 1: Awareness
The first step in getting new customers is to introduce yourself and get their attention. Creating awareness is also where you make your first impression. So, you have to make sure you are creating awareness the right way. Video is a great way to create awareness because it doesn’t just tell people who you are, it shows them the whole picture. Video gives you control over the entire introduction. It associates your brand with a feeling or a story, and gets people into that first step of the funnel.
Some of the best videos for awareness are branded videos, social ads, or commercials. Like these.
Stage 2: Consideration
Now that people know who you are, it’s time to show them that you are worth their hard earned money. Most customers these days are skeptical. The consideration stage is where they decide if they will engage with you or they won’t. Incorporating video at this stage can serve as a reminder of your value. It can provide more information and explanation, answering any questions and squashing any doubt they may have had. Plus, with a smart retargeting strategy, you can easily get your videos in front of the people you know are considering you.
Stage 2: Consideration
Now that people know who you are, it’s time to show them that you are worth their hard earned money. Most customers these days are skeptical. The consideration stage is where they decide if they will engage with you or they won’t. Incorporating video at this stage can serve as a reminder of your value. It can provide more information and explanation, answering any questions and squashing any doubt they may have had. Plus, with a smart retargeting strategy, you can easily get your videos in front of the people you know are considering you.
Some common videos used in the consideration stage are explainers, demos, documentary or educational.
Stage 3: Conversion
Conversion is everything you’ve been leading your customer toward. It’s the main goal of your entire sales funnel. If you’ve gotten your customer to this stage, they’re almost there but still need one final nudge. This is the most opportune time for a video. It can gain back their attention quickly and remind them of why they engaged with you in the first place.
And since video is so dynamic, you can use it to overcome the typical final hurdles between your customers and purchase. With a strong targeting strategy, you can get the video in front of the right people at just the right time.
Stage 3: Conversion
Conversion is everything you’ve been leading your customer toward. It’s the main goal of your entire sales funnel. If you’ve gotten your customer to this stage, they’re almost there but still need one final nudge. This is the most opportune time for a video. It can gain back their attention quickly and remind them of why they engaged with you in the first place.
And since video is so dynamic, you can use it to overcome the typical final hurdles between your customers and purchase. With a strong targeting strategy, you can get the video in front of the right people at just the right time.
Some of the most common videos in the conversion stage are testimonials, case studies, and explainers.
Stage 4: Delight
Just because you’ve converted a customer, that doesn’t mean the journey for them is over. Someone who has already bought from you is more likely to buy again, so it’s important to keep them engaged in the brand. This is a key time to generate additional sales or create brand advocates. If you create a series of videos that helps them get the most value out of their purchase, they’ll keep coming back for more and are much more likely to recommend you to their friends and colleagues.
Stage 4: Delight
Just because you’ve converted a customer, that doesn’t mean the journey for them is over. Someone who has already bought from you is more likely to buy again, so it’s important to keep them engaged in the brand. This is a key time to generate additional sales or create brand advocates. If you create a series of videos that helps them get the most value out of their purchase, they’ll keep coming back for more and are much more likely to recommend you to their friends and colleagues.
Some of the most common videos in the delight stage are educational, demos, unboxing, tutorials, and video blogs.
Creating consistent, high-quality video content is essential for staying a step ahead of the competition. With the release of iOS 14.5 and ATT (App Tracking Transparency), it’s more important than ever to create a variety of content so you can serve the most effective ads across your diverse audience. If you need to create high-quality video at scale and on a consistent basis, Third Spoon is the partner for you. By hiring us and putting the proper marketing strategy in place, you’ll move your audience to engage like never before.
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