National Education Association

The National Education Association set out to change the narrative about their organization.

About The Project

The National Education Association of Rhode Island was facing a lot of negative publicity. Most people didn’t know just how active the union actually is in the community, and just how far (and positive) their reach goes. We produced these spots for an awareness campaign aimed to shake the negative stigma surrounding the union and its challenges. We wanted to show that in order to make positive changes, you have to have a positive mindset, even a kid can understand that.

What We Did

Concept Development

Script Writing

Storyboarding

Casting

Videography

Directing

Video Editing

Sound Design