New England Tech
New England Institute of Technology was going through a huge re-brand, and they needed new ads to support their TV and online campaigns.
About The Project
When New England Tech rebranded, everything about the university evolved and changed, and their marketing needed to catch up. Working closely with the school, we came up with the “The World Needs You” theme. Through our research, we found that New England Tech students are very driven and want to succeed, but also want to have a purpose. The jobs they train their students for are important ones. Their students go out into the world and make a difference. And the jobs that they train for are in high demand.
Once we had the concept we went to work on production. We planned out every shot to a tee and over the course of several weeks, captured everything we needed to edit multiple videos for the school. They now have an impressive library of ads that focus on each of the different program areas. All of the ads we cut as :15 or :30 second spots, so they can be used for both TV and Digital Ad Placement.
What We Did