Case Study: CES Tech Talk - Bringing the Voice of Innovation to Life

When the team behind CES—the most influential tech event in the world—wanted to extend their voice beyond the showroom floor, they needed more than a podcast. They needed a fully branded, broadcast-quality content platform that could keep pace with their global reach and reputation.

CES-top
CES-top

Case Study: CES Tech Talk - Bringing the Voice of Innovation to Life

When the team behind CES—the most influential tech event in the world—wanted to extend their voice beyond the showroom floor, they needed more than a podcast. They needed a fully branded, broadcast-quality content platform that could keep pace with their global reach and reputation.

Step 1: Strategy and Planning

We started by learning CES’s mission and target audience. From there, we shaped the show's identity—from naming and brand design to visual assets like logos, motion graphics, and lower thirds. We also advised on episode format and structure to keep things sharp, engaging, and scalable.

Step 2: Production

Our team manages both remote and on-site recordings, using broadcast-quality audio equipment. With expert producers guiding each session, we ensure a smooth experience for hosts and guests alike. CES speakers include top executives and industry leaders, so we provide prep materials and best-practice guides to help them shine—no matter where they’re calling in from.

Step 3: Post-Production

Once the recordings wrap, we take it from there. Each episode is edited for clarity, flow, and visual consistency. We deliver a polished final product with branded motion graphics, plus a suite of social media clips formatted for maximum engagement.

The Results

A podcast worthy of CES. CES Tech Talk is a polished, professional series that reaches audiences around the world—sharing the stories of founders, executives, and changemakers shaping the future of tech.

Full Length Video Versions

Although CES Tech Talk is an audio-only podcast, we recognized the importance of video content for YouTube optimization and social media distribution. To meet that need, we developed a branded video template featuring dynamic motion graphics. This allowed each episode to be exported as a visually engaging video format—ideal for YouTube and other platforms that prioritize video content.

Highlight Clips

To generate buzz ahead of each episode release, we create short highlight clips optimized for social media. From a single episode, we’re often able to produce 20 or more engaging excerpts—providing a steady stream of promotional content that drives audience interest and increases visibility across platforms.

Original Music

We also composed the theme song for the CES podcast. This included multiple versions including a full length and several stems.

nicole

"From day one, the team felt like an extension of our own. They transformed our vision into a polished podcast that rivals any broadcast production—while also delivering video assets that keep us front-and-center across YouTube and social. Their strategic guidance, flawless execution, and relentless attention to detail have elevated CES Tech Talk into a signature channel for the CES brand.”

Nicole Vidovich, Senior Director, Creative & Brand Marketing, Consumer Technology Association

Want to create a show like this?

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Want to create a show like this?

Book a call today