Challenge
Providence Country Day School was looking for more than a collection of videos—they needed a clearer and more consistent way to communicate their value to prospective students and families. With so many unique programs, opportunities, and student experiences to highlight, the challenge was determining which stories would resonate most and how to structure content that could support admissions, enrollment, and broader brand awareness efforts.
Challenge
Providence Country Day School was looking for more than a collection of videos—they needed a clearer and more consistent way to communicate their value to prospective students and families. With so many unique programs, opportunities, and student experiences to highlight, the challenge was determining which stories would resonate most and how to structure content that could support admissions, enrollment, and broader brand awareness efforts.
Strategy
Before production began, we partnered with the PCD team to clarify key audiences, messaging priorities, and enrollment goals. Together, we developed a narrative framework and content strategy that highlighted the school’s culture and student experience through authentic storytelling. This strategic foundation guided the messaging, content planning, and interview approach, creating content that could support multiple campaigns and communication channels.
Strategy Services provided:
Messaging Development
Audience Clarity
Narrative Strategy
Content Planning
Interview Strategy
Production
Using the strategic foundation established during discovery, we developed a production plan that allowed us to capture multiple stories across a limited number of shoot days. By carefully planning interviews, locations, and content needs in advance, we maximized efficiency while minimizing disruption to the school day. This approach enabled us to build a robust content library that could be used across admissions, marketing, social media, and future enrollment campaigns.
Strategy Services provided:
Pre-Production
Interviews
Cinematography
Directing
Lighting
Production Design
Sound Design
Video Editing
Motion Graphics
Color Grading
Production
Using the strategic foundation established during discovery, we developed a production plan that allowed us to capture multiple stories across a limited number of shoot days. By carefully planning interviews, locations, and content needs in advance, we maximized efficiency while minimizing disruption to the school day. This approach enabled us to build a robust content library that could be used across admissions, marketing, social media, and future enrollment campaigns.
Strategy Services provided:
Pre-Production
Interviews
Cinematography
Directing
Lighting
Production Design
Sound Design
Video Editing
Motion Graphics
Color Grading
The Work
Strategic Cut Downs
Student Testimonials
Challenges Solved
"Working with Third Spoon was such a great experience. They really got what we were going for and turned our ideas into a powerful, engaging video series that went beyond what we imagined. On set, the team was amazing—super easy to work with and made everyone feel totally comfortable, even with all the cameras and lights. If you're looking for a creative team that delivers great results, I can’t recommend them enough!"