Case Study: The Future In‑Store - Exploring the Evolution of In-Store Retail Media
Looma wanted to highlight the transformation of physical retail through digital media. They needed a podcast series that could spark insightful conversations with industry experts about how screens and retail media networks are reshaping the in-store experience.
Case Study: The Future In‑Store - Exploring the Evolution of In-Store Retail Media
Looma wanted to highlight the transformation of physical retail through digital media. They needed a podcast series that could spark insightful conversations with industry experts about how screens and retail media networks are reshaping the in-store experience.
The Results
The Future In‑Store launched successfully as a concise, informative series valued by retail media professionals. Each episode delivers expert insights into the integration of screens and retail media into physical stores—helping Looma solidify its positioning as a thought leader in the retail-tech space
Full Length Video Versions
The full length versions are audio-only, but we recognized the importance of video content for YouTube optimization and social media distribution. To meet that need, we developed a branded video template for full length episodes. This allowed each episode to be exported as a visually engaging video format—ideal for YouTube and other platforms that prioritize video content.
Highlight Clips
To generate buzz ahead of each episode release, we create short highlight clips optimized for social media. From a single episode, we’re often able to produce 20 or more engaging excerpts—providing a steady stream of promotional content that drives audience interest and increases visibility across platforms.
Trailer
We also produced a trailer for the podcast. This video was used for digital ad placement and shared throughout social media to generate buzz around the upcoming show.