Case Study: Elevating Crooked Face Creamery’s Brand Through Strategic Video Production
Crooked Face Creamery, a Maine-based artisan creamery known for its hand-crafted dairy products, sought a creative partner to help amplify their brand’s story and connect with a broader audience. Recognizing the importance of video as a powerful marketing tool, the creamery needed a solution that not only captured their essence but also maximized their budget. Our team delivered a comprehensive video production package that stayed true to their brand’s authenticity and high standards, resulting in a suite of high-quality videos tailored to various marketing needs.
Case Study: Elevating Crooked Face Creamery’s Brand Through Strategic Video Production
Crooked Face Creamery, a Maine-based artisan creamery known for its hand-crafted dairy products, sought a creative partner to help amplify their brand’s story and connect with a broader audience. Recognizing the importance of video as a powerful marketing tool, the creamery needed a solution that not only captured their essence but also maximized their budget. Our team delivered a comprehensive video production package that stayed true to their brand’s authenticity and high standards, resulting in a suite of high-quality videos tailored to various marketing needs.
Strategy and Execution
To ensure a cohesive and efficient production, we conducted thorough pre-production planning, including storyboarding, shot lists, and interview outlines, to lay a solid foundation for the project. We prioritized natural lighting and authentic settings to reflect the creamery’s rustic charm and used versatile equipment to capture cinematic visuals in diverse environments, from the creamery’s facilities to outdoor scenes showcasing Maine’s picturesque landscape. In post-production, we emphasized brand consistency by crafting a warm and inviting aesthetic aligned with their existing branding. Additionally, we coordinated filming to align with the creamery’s operational schedule, seamlessly working around their activities to capture authentic, dynamic footage without disrupting their daily workflow.
Origin Story
Our journey with Amy began in 2019, when she was just beginning to establish her business. At the time, she operated out of a small cheese room on her family farm and was determined to grow her brand. Amy wanted to share her story authentically, in her own words. The initial plan was to produce this video and return a year later to document her progress. Over the course of three days, we captured Amy’s story and essence, immersing ourselves in her environment to authentically showcase her journey and passion.
Origin Story
Our journey with Amy began in 2019, when she was just beginning to establish her business. At the time, she operated out of a small cheese room on her family farm and was determined to grow her brand. Amy wanted to share her story authentically, in her own words. The initial plan was to produce this video and return a year later to document her progress. Over the course of three days, we captured Amy’s story and essence, immersing ourselves in her environment to authentically showcase her journey and passion.
Day In The Life Brand Video
We returned to Maine to reconnect with Amy and see her progress. She had transitioned from the farm to opening a creamery and cheese shop in her hometown’s downtown. To help build awareness for her shop, we created a “day in the life” video—an authentic, unscripted glimpse into the dedication and artistry of an artisan in small-town Maine. From early morning routines to quiet moments with her daughter, the video captured genuine, unfiltered scenes that showcased her craft and unique culture. No scripts, no shot lists, no storyboard. Just real authentic scenes that captured the artisanal process and unique culture.
Social Videos
By repurposing footage from the “Day in the Life” video, we successfully created a wide range of additional videos tailored to the client’s needs. These concise, engaging pieces were designed to capture attention and drive audience interaction, providing Amy with a steady stream of social media content to share each month. With a cohesive style and strong foundation established through the full-length videos, the editing process was both efficient and seamless.
Social Videos
By repurposing footage from the “Day in the Life” video, we successfully created a wide range of additional videos tailored to the client’s needs. These concise, engaging pieces were designed to capture attention and drive audience interaction, providing Amy with a steady stream of social media content to share each month. With a cohesive style and strong foundation established through the full-length videos, the editing process was both efficient and seamless.
Animated Videos
Amy aimed to launch a paid advertising campaign to promote her new shipping rates and holiday gift boxes. To determine the most effective approach, she tested animated advertisements alongside live-action videos in a side-by-side comparison. The results revealed that the animated gift box video outperformed the live-action content, driving significantly higher traffic. Consequently, she reallocated her ad spend to focus on the animated video, which delivered outstanding results, leading to record-breaking sales of her holiday gift boxes.
Results
