Video Partnerships for Specialty Healthcare Clinics
We help specialty clinics and medical practices build trust, attract patients, and stay consistent on video—without creating more work for your internal team.
Video Partnerships for Specialty Healthcare Clinics
We help specialty clinics and medical practices build trust, attract patients, and stay consistent on video—without creating more work for your internal team.
Most specialty clinics know video matters.
The challenge is keeping it current, consistent, and useful—especially across multiple locations. At Third Spoon, we partner with multi-location specialty clinics and medical practices to plan, produce, and deliver professional video on a predictable cadence. No one-off thinking. No starting from scratch every year. Just a clear system that supports growth.
Who We Work With
We’re a strong fit for clinics that:
Have multiple locations
Rely on trust, education, and reputation to convert patients
Compete in crowded local or regional markets
Have video that’s outdated or inconsistent
Want a long-term partner, not another vendor
Our healthcare work includes orthopedic groups, physical therapy networks, dental practices, behavioral health clinics, even veterinary and other specialty providers throughout New England.
Who We Work With
We’re a strong fit for clinics that:
Have multiple locations
Rely on trust, education, and reputation to convert patients
Compete in crowded local or regional markets
Have video that’s outdated or inconsistent
Want a long-term partner, not another vendor
Our healthcare work includes orthopedic groups, physical therapy networks, dental practices, behavioral health clinics, even veterinary and other specialty providers throughout New England.
What We Create: The Pillar Videos
These are the Pillar Videos that consistently perform best for specialty clinics and private practices.
Patient Stories
Real people. Real care. Real outcomes. These videos build credibility quickly and perform across websites, social, and paid media.
Provider & Leadership Profiles
Doctors and providers are the brand. We create relaxed, authentic videos that help patients feel confident before they ever walk through the door.
Service & Program Explainers
Healthcare is complicated. We help clinics clearly explain what they do and what patients can expect—in a human, easy-to-understand way.
Commercials
Short, story-driven videos, built for web, social, and paid media, that are often a patient’s first impression of your clinic.
What We Create:
The Pillar Videos
These are the Pillar Videos that consistently perform best for specialty clinics and private practices.
Patient Stories
Real people. Real care. Real outcomes. These videos build credibility quickly and perform across websites, social, and paid media.
Provider & Leadership Profiles
Doctors and providers are the brand. We create relaxed, authentic videos that help patients feel confident before they ever walk through the door.
Service & Program Explainers
Healthcare is complicated. We help clinics clearly explain what they do and what patients can expect—in a human, easy-to-understand way.
Commercials
Short, story-driven videos, built for web, social, and paid media, that are often a patient’s first impression of your clinic.
Our Work
See how we’ve helped healthcare organizations build trust and clarity through video.
:30 Second Commercial
Patient Testimonial
Provider Profile
Service Explainer
Patient Testimonial
Service Explainer
Our Work
See how we’ve helped healthcare organizations build trust and clarity through video.
:30 Second Commercial
Patient Testimonial
Provider Profile
Service Explainer
Patient Testimonial
Service Explainer
How It Works
Monthly Planning
We align on priorities, messaging, refine what’s working and identify opportunities to improve.
Efficient Shoot Days
We capture multiple stories in one well-planned shoot, minimizing disruption to care.
Ongoing Delivery
You receive a mix of primary videos and short clips, optimized for web, social, and ads.
True Partnership
No constant re-explaining. No reinventing the wheel. Just real results.
Our Core Offering:
The Clinic Growth Video Partnership
Our primary way of working together is through an ongoing video partnership designed to keep your marketing consistent year-round. This partnership scales based on the size of your organization, number of locations, and content needs. We offer 2 tiers of pricing for the Clinic Growth Partnership.
Tier 1: Core Partnership
Ideal for growing specialty clinics.
Typical investment:
$3,000–$5,000 / month
One planned shoot day per quarter
1-2 pillar videos per month (Approx 60 seconds / A mix of Patient Stories, Provider Profiles, and Service Explainers)
Multiple cut downs of Pillar Video (:15, :30, :06)
Videos provided at 16:9 (Horizontal) and 4:5 (Square)
Content formatted for broadcast, website, social, and paid ads
Monthly planning call
Scripting & Messaging
On-camera coaching
Approximately 50 - 100 video assets for the year
Tier 2: Scale Partnership
Designed for larger, multi-location groups.
Typical investment:
$6,000–$8,000 / month
1 shoot day every other month
Coverage across multiple locations
2-3 Pillar Videos per month (Approx 60 seconds / Mix of Patient Stories, Provider Profiles, and Service Explainers)
Multiple cut downs of Pillar Videos (:15, :30, :06)
Videos provided at 16:9 (Horizontal), 4:5 (Square) and 9:16 (Vertical)
Content formatted for broadcast, website, social, and paid ads
Monthly planning call
Scripting & Messaging
On-camera coaching
Approximately 100 - 150 video assets for the year
Clinic Video Kickoff
For clinics that aren’t ready to commit to an ongoing partnership right away, we offer a structured kickoff project. This is designed to build a strong video foundation—and to see if a longer-term partnership makes sense.
One-time Payment:
$10K - $15K
One planned shoot day
2-3 Pillar Videos (Approx 60 Seconds / Choose between Patient Story, Provider Profile and Service Explainer)
1x :30 Second Commercial
Videos provided at 16:9 (Horizontal) and 4:5 (Square)
Content formatted for broadcast, website, social, and paid ads
Scripting & Messaging
On-camera coaching
Many clinics start here, then roll this work into an ongoing partnership once they see how smoothly the process works.
Pricing & Process FAQ's
Do you offer one-off videos?
Why do most clinics choose a partnership?
How disruptive are shoot days?
How do we know which tier is right for us?
Do you help with scripting and messaging?
What happens after a Clinic Video Kickoff?
What is the typical turnaround time?
Do you help with scheduling on-camera participants?
What if our video needs change over time?
Let's talk about your video strategy.
Please fill out the form below and we’ll be in touch within 24 hours. If you prefer to email us directly, please send and email to adam@thirdspoon.co
