Explainer
Video

Production

Simplify your product, service, idea, or cause in an engaging way.

Check out our explainer video for RacquetPass.

Explainer Video

Production

Simplify your product, service, idea, or cause in an engaging way.

Check out our explainer video for RacquetPass.

What is it?

An explainer video is designed to clearly communicate your company, product, service, or cause in two minutes or less. Explainer video production focuses on four key elements: the problem, the solution, the features and benefits, and how the solution works. For a more budget-friendly option, we recommend an animated video, but depending on your brand and story, a live-action explainer can also be effective. Regardless of the format, the key to a successful explainer is keeping it concise, engaging, and informative, ensuring your viewers come away with a clear understand

What are the benefits?

1
Increased Interest
A well executed explainer video will remove any doubt that the viewer had about you. They move from skepticism to interest, which gets them closer to conversion.
2
Multiple Uses
Explainers and demos can be used across all of your marketing platforms. On your website, in email blasts, sales enablement, trade shows, paid ads…it truly is the jack of all trades.
3
Time on Page
Studies have found that landing pages with Explainers and demos get an 88% increase in time on site and, more importantly, an 80% increase in conversion.

How should I use it?

Explainer videos are typically used in the consideration phase of the sales funnel, when potential customers recognize their problem or need and begin exploring possible solutions. Ideal placements for your explainer video include homepages, product or service pages, newsletters, trade shows, and sales meetings. After watching the explainer, viewers may be ready for a tutorial video that provides a deeper dive into how your solution works and what it looks like.

Get in touch and let's chat!

What is it?

An explainer video is designed to clearly communicate your company, product, service, or cause in two minutes or less. Explainer video production focuses on four key elements: the problem, the solution, the features and benefits, and how the solution works. For a more budget-friendly option, we recommend an animated video, but depending on your brand and story, a live-action explainer can also be effective. Regardless of the format, the key to a successful explainer is keeping it concise, engaging, and informative, ensuring your viewers come away with a clear understand

What are the benefits?

1
Increased Interest
A well executed explainer video will remove any doubt that the viewer had about you. They move from skepticism to interest, which gets them closer to conversion.
2
Multiple Uses
Explainers and demos can be used across all of your marketing platforms. On your website, in email blasts, sales enablement, trade shows, paid ads…it truly is the jack of all trades.
3
Time on Page
Studies have found that landing pages with Explainers and demos get an 88% increase in time on site and, more importantly, an 80% increase in conversion.

How should I use it?

Explainer videos are typically used in the consideration phase of the sales funnel, when potential customers recognize their problem or need and begin exploring possible solutions. Ideal placements for your explainer video include homepages, product or service pages, newsletters, trade shows, and sales meetings. After watching the explainer, viewers may be ready for a tutorial video that provides a deeper dive into how your solution works and what it looks like.

Get in touch and let's chat!

Check out more of our Explainer Video Work

Check out more of our Explainer Video Work

Explainer Video FAQ's

How do you come up with a concept?
The process begins with discovery—gaining a deep understanding of the company, product, service, or topic we're explaining. Once we have a solid grasp, the entire team comes together to brainstorm creative ways to present the content. We explore a wide range of ideas, refining and selecting the best concepts to pitch. This could involve using frameworks like metaphors or use cases to explain your offering, or employing unique visual approaches to reinforce the message. A successful explainer video concept strikes a balance between creativity and strategy. Creativity engages the viewer and captures their attention, while strategy ensures the message resonates and motivates them to take the desired action.
How do you measure success?
The success of your video should be measured by more than just view count. While views are important, they don’t provide the full picture. Focus on engagement (how much of the video viewers watch) and conversions (whether viewers take the desired action after watching). As with any marketing initiative, we recommend setting clear goals and tracking methods before you begin video production.
How much does an explainer video cost?
Depending on factors such as length, style, and complexity, most high-end explainer videos we produce range from $10,000 to $20,000. However, utilizing our tailored packages to create a series of videos, the per-video cost will decrease as the number of videos in the production cycle increases.
How long does explainer video production take?
Our typical production timeline for an animated explainer video is 6-8 weeks, not including time for feedback and revisions. Live action explainer videos involve more variables (such as talent, locations, and scheduling), so they don't have a fixed production schedule. However, the typical timeline for a live action video is around 10-12 weeks.

Are you ready to upgrade
your video marketing strategy?

Book a call today

Are you ready to upgrade
your video marketing strategy?

Book a call today