In the Competitive Education Market, Storytelling Wins.
We build strategic, story-driven video systems for institutions focused on growth and reputation.
In the Competitive Education Market, Storytelling Wins.
We build strategic, story-driven video systems for institutions focused on growth and reputation.
Your Campus Is Full of Stories.
Let’s Put Them to Work.
Families don’t choose schools because of statistics alone — they choose them because something feels right. We build a repeatable video storytelling system that turns authentic student and faculty stories into enrollment momentum, donor confidence, and long-term reputation. The result is consistent, strategic, human content that helps your institution stand apart year-round.
The Problem
Great Stories. No System.
Most schools already have powerful stories—but without a repeatable strategy, they stay scattered and inconsistent. One-off videos don’t build momentum. Consistency does.
The Problem
Great Stories. No System.
Most schools already have powerful stories—but without a repeatable strategy, they stay scattered and inconsistent. One-off videos don’t build momentum. Consistency does.
Our Approach
We Build Story Systems—Not One-Off Videos.
Our storytelling framework is designed for the unique needs of educational institutions.
It supports:
- Enrollment & Recruitment
- Parent Trust & Credibility
- Advancement & Fundraising
Instead of producing one hero video and disappearing, we help you plan, capture, and deploy content across the academic year.
Efficient shoots. Multiple deliverables. Clear goals. Predictable outcomes.
Our Approach
We Build Story Systems—Not One-Off Videos. Our storytelling framework is designed for the unique needs of educational institutions.
It supports:
- Enrollment & Recruitment
- Parent Trust & Credibility
- Advancement & Fundraising
Instead of producing one hero video and disappearing, we help you plan, capture, and deploy content across the academic year.
Efficient shoots. Multiple deliverables. Clear goals. Predictable outcomes.
What We Create:
A Three-Layer Story System
Built from Narrative Clarity to Strategic Activation. Our work follows a clear progression: define your institutional narrative, demonstrate it through focused stories, and extend it into story-driven campaigns that carry that clarity into action.
Positioning → Proof → Activation. Each layer builds on the one before it.
1) Brand & Positioning Films
Define who you are. Longer-form, cinematic pieces that establish your institutional narrative and reputation.
Used for:
- Homepage and admissions pages
- Fundraising events and campaigns
- Institutional campaigns
- Paid Ads
- Social Media
- Board and leadership presentations
These films provide the foundation. They generate :30 and :15 cutdowns that carry the same narrative into paid and digital distribution.
2) Program & Community Stories
Demonstrate how it works. Focused stories highlighting specific programs, faculty, students, alumni, or outcomes.
Used for:
- Program and department pages
- Email campaigns
- Admissions presentations
- Targeted recruitment efforts
- Paid Ads
- Social Media
These stories provide tangible proof of your impact and reinforce the positioning established above. A short testimonial or student profile typically lives here.
3) Story-Driven Campaign Content
Activate visibility and response. Purpose-built content tied to specific initiatives, deadlines, or calls to action — derived from your broader narrative.
Used for:
- Open house promotion
- Application and enrollment deadlines
- Yield campaigns
- Retargeting and reminder campaigns
- Email and landing pages
- Paid social and digital advertising
- Continuous brand presence
These assets extend your story into performance environments without sacrificing clarity or credibility.
What We Create:
A Three-Layer Story System
Built from Narrative Clarity to Strategic Activation. Our work follows a clear progression: define your institutional narrative, demonstrate it through focused stories, and extend it into story-driven campaigns that carry that clarity into action.
Positioning → Proof → Activation. Each layer builds on the one before it.
1) Brand & Positioning Films
Define who you are. Longer-form, cinematic pieces that establish your institutional narrative and reputation.
Used for:
- Homepage and admissions pages
- Fundraising events and campaigns
- Institutional campaigns
- Paid Ads
- Social Media
- Board and leadership presentations
These films provide the foundation. They generate :30 and :15 cutdowns that carry the same narrative into paid and digital distribution.
2) Program & Community Stories
Demonstrate how it works. Focused stories highlighting specific programs, faculty, students, alumni, or outcomes.
Used for:
- Program and department pages
- Email campaigns
- Admissions presentations
- Targeted recruitment efforts
- Paid Ads
- Social Media
These stories provide tangible proof of your impact and reinforce the positioning established above. A short testimonial or student profile typically lives here.
3) Story-Driven Campaign Content
Activate visibility and response. Purpose-built content tied to specific initiatives, deadlines, or calls to action — derived from your broader narrative.
Used for:
- Open house promotion
- Application and enrollment deadlines
- Yield campaigns
- Retargeting and reminder campaigns
- Email and landing pages
- Paid social and digital advertising
- Continuous brand presence
These assets extend your story into performance environments without sacrificing clarity or credibility.
How It Works
Each production cycle is designed to capture content for all three tiers at once — maximizing efficiency while multiplying deliverables.
1) Plan
We align with your admissions, marketing, and advancement goals and map a clear content roadmap.
2) Capture
We conduct efficient, low-disruption shoot days on campus, capturing multiple stories at once.
3) Multiply
From each shoot, we produce brand films, program stories, and activation content—giving your team months of usable assets.
4) Deploy
Everything is designed for efficiency and scale—formatted and optimized for the platforms your team already uses.
How It Works
Each production cycle is designed to capture content for all three tiers at once — maximizing efficiency while multiplying deliverables.
1) Plan
We align with your admissions, marketing, and advancement goals and map a clear content roadmap.
2) Capture
We conduct efficient, low-disruption shoot days on campus, capturing multiple stories at once.
3) Multiply
From each shoot, we produce brand films, program stories, and activation content—giving your team months of usable assets.
4) Deploy
Everything is designed for efficiency and scale—formatted and optimized for the platforms your team already uses.
Engagement Models
We structure our work as defined engagements — aligned to your priorities, timeline, and internal capacity. Each model is designed to provide clarity, consistency, and measurable progress.
4–6 Month Engagement
Typical Investment:
$30,000–$50,000
Designed for institutions seeking consistency without committing to a full academic year.
Includes:
- Strategic planning session and content roadmap
- 1 Brand & Positioning Film Series
- 1-3 Program & Community Story Series
- 2-3 Story-Driven Campaign Video Series
- Full length, :30 and :15 versions of all videos
- Videos provided in 3 formats (Widescreen, Square and Vertical)
- Branded graphics and captioning
- Approximately 30-60 total video assets delivered over 4-6 months
Best suited for focused enrollment or advancement priorities within a single semester.
12-Month Engagement
Typical Investment:
$60,000–$100,000 annually
A sustained partnership supporting enrollment, reputation, and advancement across the academic year.
Includes:
- Annual Strategic Roadmap
- Monthly Planning Sessions
- 2 Brand & Positioning Film Series
- 3-5 Program & Community Story Series
- 3-5 Story-Driven Campaign Video Series
- :30 and :15 cutdowns for all videos
- Videos provided in 3 formats (Widescreen, Square and Vertical)
- Branded graphics and captioning
- Approximately 60-100 total video assets delivered for the year
Designed to replace reactive, one-off projects with consistent institutional storytelling.
Foundational Engagement
Typical Investment:
$15,000–$25,000
A structured kickoff project for institutions not yet ready to commit to an ongoing engagement. Designed to establish a strong video foundation while allowing both teams to evaluate long-term alignment.
Includes:
- Campaign strategy session
- 1 Brand & Positioning or Program & Community Film Series
- 1 Story-Driven Campaign Video Series
- :30 second cutdowns for all videos
- Videos provided in 2 formats (Widescreen and Square)
- Branded graphics and captioning
- Approximately 12 video assets delivered
A focused starting point that delivers immediate value and clarifies the path toward a sustained partnership.
Engagement Models
We structure our work as defined engagements — aligned to your priorities, timeline, and internal capacity. Each model is designed to provide clarity, consistency, and measurable progress.
4–6 Month Engagement
Typical Investment:
$30,000–$50,000
Designed for institutions seeking consistency without committing to a full academic year.
Includes:
- Strategic planning session and content roadmap
- 1 Brand & Positioning Film Series
- 1-3 Program & Community Story Series
- 2-3 Story-Driven Campaign Video Series
- Full length, :30 and :15 versions of all videos
- Videos provided in 3 formats (Widescreen, Square and Vertical)
- Branded graphics and captioning
- Approximately 30-60 total video assets delivered over 4-6 months
Best suited for focused enrollment or advancement priorities within a single semester.
12-Month Engagement
Typical Investment:
$60,000–$100,000 annually
A sustained partnership supporting enrollment, reputation, and advancement across the academic year.
Includes:
- Annual Strategic Roadmap
- Monthly Planning Sessions
- 2 Brand & Positioning Film Series
- 3-5 Program & Community Story Series
- 3-5 Story-Driven Campaign Video Series
- :30 and :15 cutdowns for all videos
- Videos provided in 3 formats (Widescreen, Square and Vertical)
- Branded graphics and captioning
- Approximately 60-100 total video assets delivered for the year
Designed to replace reactive, one-off projects with consistent institutional storytelling.
Foundational Engagement
Typical Investment:
$15,000–$25,000
A structured kickoff project for institutions not yet ready to commit to an ongoing engagement. Designed to establish a strong video foundation while allowing both teams to evaluate long-term alignment.
Includes:
- Campaign strategy session
- 1 Brand & Positioning or Program & Community Film Series
- 1 Story-Driven Campaign Video Series
- :30 second cutdowns for all videos
- Videos provided in 2 formats (Widescreen and Square)
- Branded graphics and captioning
- Approximately 12 video assets delivered
A focused starting point that delivers immediate value and clarifies the path toward a sustained partnership.
Frequently Asked Questions
How Do You Keep Costs Efficient?
How does this work across multiple departments?
What if we already have internal video support?
Will filming disrupt campus?
How are approvals handled?
Can this fit within annual budgets?
What makes Third Spoon different from other video production companies?
Let’s start a conversation.
Let’s discuss what strategic storytelling could look like for your institution. Prefer email? Reach us directly at adam@thirdspoon.co.
22 London St | East Greenwich, RI | 02818
401-440-8155
adam@thirdspoon.co
