Company Story

Video
Production

Tell the story of your company, capabilities and values.

Check out our company story for LAZ Parking.

Company Story

Video Production

Tell the story of your company, capabilities and values.

Check out our company story for LAZ Parking.

What is it?

A company story video (also known as an “About Us” or “Mission” video) shares the essence of your company and its values, offering a powerful way to connect with customers, showcase your passion, and humanize your brand. These videos often feature team members speaking about what they do and why they do it, giving audiences a glimpse into the personalities that drive your business. However, there are other unique ways to tell your company story too! A key reason businesses create company story videos is to highlight the people behind the scenes and the mission that drives them. They provide an authentic look into the team and the purpose behind the work, fostering a deeper human connection with your audience.

What are the benefits?

1
Builds Autheticity
A company story video gives your brand a human face, showcasing the values, mission, and personalities that make your business unique, helping to foster trust and emotional connection with your audience.
2
Strengthens Customer Relationships
By sharing the passion and dedication behind your products or services, a company story video makes your brand more relatable, creating a sense of community and loyalty among customers.
3
Differentiates Your Brand
In a competitive market, a compelling company story video can set your brand apart by showcasing the people and purpose that drive your business, helping you stand out and resonate more deeply with potential customers.

How should I use it?

Company story videos are excellent content for the “About Us” or “Our Team” sections of your website. These videos are most effective when viewed by potential buyers before making a purchase, as they help differentiate your brand and provide that extra push needed to convert leads into customers.

Get in touch and let's chat!

What is it?

A company story video (also known as an “About Us” or “Mission” video) shares the essence of your company and its values, offering a powerful way to connect with customers, showcase your passion, and humanize your brand. These videos often feature team members speaking about what they do and why they do it, giving audiences a glimpse into the personalities that drive your business. However, there are other unique ways to tell your company story too! A key reason businesses create company story videos is to highlight the people behind the scenes and the mission that drives them. They provide an authentic look into the team and the purpose behind the work, fostering a deeper human connection with your audience.

What are the benefits?

1
Builds Autheticity
A company story video gives your brand a human face, showcasing the values, mission, and personalities that make your business unique, helping to foster trust and emotional connection with your audience.
2
Strengthens Customer Relationships
By sharing the passion and dedication behind your products or services, a company story video makes your brand more relatable, creating a sense of community and loyalty among customers.
3
Differentiates Your Brand
In a competitive market, a compelling company story video can set your brand apart by showcasing the people and purpose that drive your business, helping you stand out and resonate more deeply with potential customers.

How should I use it?

Company story videos are excellent content for the “About Us” or “Our Team” sections of your website. These videos are most effective when viewed by potential buyers before making a purchase, as they help differentiate your brand and provide that extra push needed to convert leads into customers.

Get in touch and let's chat!

Here is an example of a company story that effectively conveys the passion and values behind the team, without relying on the traditional talking head format.

Here is an example of a company story that effectively conveys the passion and values behind the team, without relying on the traditional talking head format.

Commercial Video FAQ's

How do you come up with a concept?
We prioritize understanding your team, office culture, and brand perception to create an engaging company story video. Our goal is to present your people in a way that reflects your brand values while also surprising and delighting viewers. We then determine the right mix of team members to feature, ensuring a broader representation beyond just the leadership or sales and marketing teams. By including employees from various departments, we offer the audience a more diverse range of personalities to connect with.
How do you measure success?
The success of a company story video is often measured by viewer engagement and whether the audience stays to “meet the team.” In a more informal sense, these videos tend to be personal, so viewers might mention watching them directly. For example, if someone on a conference call says, “Hey, weren’t you the one playing ping pong in the video?” that’s a positive indicator.
How much does a company video cost?
Company story videos typically range from $20,000 to $40,000, depending on the complexity. This usually includes a one to two-day shoot at your office, interviews with your team, and editing the footage into a cohesive story that covers all your content goals. However, utilizing our tailored packages to create a series of videos, the per-video cost will decrease as the number of videos in the production cycle increases.
How long does a company video production take?
Company stories typically take 6-8 weeks to produce. The most challenging part of the process is coordinating schedules for the shoot day.

Check out more of our Company Story Work

Are you ready to upgrade
your video marketing strategy?

Book a call today

Are you ready to upgrade
your video marketing strategy?

Book a call today