Brand
Video

Production

Your brand video is all about who you are in a powerful message that grabs attention and invokes action.

Check out our recent brand video for Crooked Face Creamery.

Brand Video

Production

Your brand video is all about who you are in a powerful message that grabs attention and invokes action.

Check out our recent brand video for Crooked Face Creamery.

What is it?

Branded video content is a powerful tool for conveying a specific message or mission while keeping your company subtly in the background. These videos should be authentic, engaging, and tailored to resonate with your core audience. Unlike traditional advertisements, branded videos don’t focus on selling a product or service. Instead, they work to humanize your organization, foster emotional connections with viewers, and reinforce your brand’s voice.

What are the benefits?

1
Build Trust
In today’s world, people are hyper aware and critical of brands and their messages. That’s why it’s so important to engage and build trust with the customer. If you tell real, authentic stories, and meet the viewer on their level, you will build a relationship for the long term.
2
Stand Out
With the startling amount of content on the web, it’s easy for your message to get lost in the noise. However, if you can create the kind of branded content your target audience wants, you’ll hold viewers’ attention and keep them coming back for more.
3
Shareability
People don’t typically share videos where the brand — not the content — is in the spotlight. Branded videos change all that. By swapping overly-salesy content for branded video, you can give viewers a reason to share it with their friends and colleagues.

How should I use it?

Branded video content serves various purposes, primarily aimed at entertaining or educating your audience. These videos are particularly effective for capturing the attention of potential new customers on platforms like social media or YouTube, as they avoid heavy-handed sales pitches. They’re also an excellent way to engage with your loyal customer base by showcasing your offerings and capabilities in an appealing and memorable way.

In short, branded videos are ideal for building awareness and fostering connections with both new and existing customers. For deeper exploration of a topic, consider creating a series of short videos. Branded video content also works well as part of a PR campaign or for maintaining ongoing engagement on social media.

Get in touch and let's chat!

What is it?

Branded video content is a powerful tool for conveying a specific message or mission while keeping your company subtly in the background. These videos should be authentic, engaging, and tailored to resonate with your core audience. Unlike traditional advertisements, branded videos don’t focus on selling a product or service. Instead, they work to humanize your organization, foster emotional connections with viewers, and reinforce your brand’s voice.

What are the benefits?

1
Build Trust
In today’s world, people are hyper aware and critical of brands and their messages. That’s why it’s so important to engage and build trust with the customer. If you tell real, authentic stories, and meet the viewer on their level, you will build a relationship for the long term.
2
Stand Out
With the startling amount of content on the web, it’s easy for your message to get lost in the noise. However, if you can create the kind of branded content your target audience wants, you’ll hold viewers’ attention and keep them coming back for more.
3
Shareability
People don’t typically share videos where the brand — not the content — is in the spotlight. Branded videos change all that. By swapping overly-salesy content for branded video, you can give viewers a reason to share it with their friends and colleagues.

How should I use it?

Branded video content serves various purposes, primarily aimed at entertaining or educating your audience. These videos are particularly effective for capturing the attention of potential new customers on platforms like social media or YouTube, as they avoid heavy-handed sales pitches. They’re also an excellent way to engage with your loyal customer base by showcasing your offerings and capabilities in an appealing and memorable way.

In short, branded videos are ideal for building awareness and fostering connections with both new and existing customers. For deeper exploration of a topic, consider creating a series of short videos. Branded video content also works well as part of a PR campaign or for maintaining ongoing engagement on social media.

Get in touch and let's chat!

Check out more of our Brand Video Work

Check out more of our Brand Video Work

Branded Video FAQ's

How do you come up with a concept?
We develop concepts for branded video content by first thoroughly understanding the message you want to convey and why it matters to your audience. If the topic has been covered in your blog, industry publications, or previous videos, we delve deep into that content to ensure we grasp it completely. From there, we craft compelling ways to present the message—whether simple or complex—in a concept that resonates with your target audience. We also factor in the platforms where the branded video will be distributed, tailoring production and design elements to suit each channel effectively.
How do you measure success?
Success in branded video content production is best evaluated through high-level marketing metrics. Unlike sales-focused materials designed to drive conversions, branded videos are more about overall impressions. Key indicators in this context include metrics such as views, comments, and social shares, which reflect audience engagement and reach.
How much does a branded video cost?
The cost of branded video content generally ranges from $30,000 to $100,000, depending on factors like style, length, and intended use (we know, it’s a broad range). Some factors have bigger impacts on the price and budget than others. Those include: number of shoot locations, days of shooting, number of acting talent, size of crew, 3D animations, music licensing, and set construction. However, utilizing our tailored packages to create a series of videos, the per-video cost will decrease as the number of videos in the production cycle increases.
How long does a branded video production take?
Branded video production typically takes 8-12 weeks. We often recommend and strategize for branded content campaigns that are simple to create and can be expanded over time. This could involve capturing all live-action footage in a few days and editing it into multiple videos, or creating different video lengths from the same content to be used across various platforms.

Are you ready to upgrade
your video marketing strategy?

Book a call today

Are you ready to upgrade
your video marketing strategy?

Book a call today