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ADVERTISING


Marc Pritchard, the Chief Brand Officer of Procter & Gamble, spoke at the American Neurological Association Masters of Marketing Conference on Thursday, October 20th.  There, he discussed the importance of understanding marketing and how to stand out above the clutter of advertisements in society.   He admits to his own company struggling at times.  He[…]

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The Olympics are a time for competition, sportsmanship, heroics, and ADVERTISING! During the 2012 London Olympics ,NBC made one BILLION in advertisement revenue. Huge companies pour hefty sums of money into creating these ads, so you can bet they’re going to be pretty amazing. Although all the ads are impressive, there are always a select[…]

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Numero 1: “The Carousel”   The Carousel is probably one of the most well-known ad campaigns ever done on the TV series, Mad Men. The idea behind this advertisement was to switch from calling Kodak’s (a camera and film company) projector “the wheel” to “the carousel” to make it more sentimental. What makes this particular[…]

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Choosing a song for your commercial is hard! We’ve spent days, weeks, months trying to find the perfect song that will set the tone for a commercial. It truly can make or break your ad. We think these guys did a pretty good job of it. 5) Gears of War: “Mad World” by Gary Jules[…]

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Know your audience and speak to them in their language. A new campaign by the Partnership for Drug-Free Kids is taking that theory and running with it. It’s aimed at high schoolers and it involves emoji code that, well, only a high schooler can really crack. But once you decode it, the message is clear.[…]

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