Video advertisements help companies to advertise their service/ products in a unique way. Videos grab the attention of the target market and inform them on what the company has to offer. Statistics show that 88.5% of the US population are internet users and 90% of users say that product videos are helpful in the decision.(http://www.internetlivestats.com/internet-users/us/)
What can video’s do?
1) Make Your Business Known
Video advertisements have the ability to circulate on the internet through various sites. The advertisements can be directed to the type of person you want to target through Instagram, Facebook, YouTube, etc. Through video advertisements, tagged website links help to provide a call for action and instantly link consumers to your webpage.
2) Educate Your Target Market
People turn to video to learn. When wanting to explain a product or service, videos can be used to inform them on what your business does and has to offer. Effective video advertisements to use when looking to educate consumers are testimonials and stories. Providing footage of your clients discussing their satisfaction with your business helps to promote a positive view of your company.
3) Make Your Business Memorable
80% of users recall a video ad they viewed in the past 30 days. Video helps to keep your company in the minds of consumers. Advertising visually and auditorily helps consumers to retain and store the information. To make videos memorable, it helps to spark emotion or provide humor.